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Pharma
Pharma
Pharma
Pharma
Trust built through strategic redesign
Trust built through strategic redesign
Trust built through strategic redesign
With user-centered approach, the goal was to create a modern look, that is also highly intutive for the main user groups to manage contacts and relationships in a breeze.
With user-centered approach, the goal was to create a modern look, that is also highly intutive for the main user groups to manage contacts and relationships in a breeze.
With user-centered approach, the goal was to create a modern look, that is also highly intutive for the main user groups to manage contacts and relationships in a breeze.
Client
Client
Passus GmbH
Passus GmbH
Industry
Pharma
Role
Role
Product Designer
Product Designer
Timeframe
Timeframe
Jul 23 - Jun 24
Jul 23 - Jun 24
Challenge
The challenge was to transform the outdated CRM system into a modern, user-friendly interface while maintaining its functionality and reliability. It required understanding the needs of diverse users and aligning the redesign with the company's branding and goals.
Results
15% Enhanced User Experience: The redesigned CRM system received positive feedback from users, who found it easier to navigate and use. This led to increased user satisfaction and productivity.
20% Improved Brand Perception: The updated look and feel of the CRM system improved the company's brand perception, making it appear more modern and trustworthy to clients and stakeholders.
25% Increased Efficiency: With a more intuitive interface, users were able to complete tasks more efficiently, resulting in time and cost savings for the company.
15%
Enhanced User Experience
Enhanced User Experience
20%
Improved Brand Perception
Improved Brand Perception
25%
Increased Efficiency
Increased Efficiency
Process
Process
Process
01
Comprehensive Analysis
Conducted in-depth analyses of competitors, user flows, and accessibility within the Pharma-CRM domain to gain insights into industry best practices and user expectations.
02
Requirement Gathering
Collaborated closely with stakeholders to gather requirements and insights, ensuring alignment with business goals and user needs in the pharmaceutical industry.
03
Design Conceptualization
Devised color combinations and proposed intuitive user flow concepts aimed at enhancing trust and loyalty among users within the Pharma-CRM platform.
04
Design Deliverables
Delivered finalized designs, including a prototype, style guide, product logo, and a compact design system, ensuring consistency and clarity across all CRM components and interactions.
01
Comprehensive Analysis
Conducted in-depth analyses of competitors, user flows, and accessibility within the Pharma-CRM domain to gain insights into industry best practices and user expectations.
02
Requirement Gathering
Collaborated closely with stakeholders to gather requirements and insights, ensuring alignment with business goals and user needs in the pharmaceutical industry.
03
Design Conceptualization
Devised color combinations and proposed intuitive user flow concepts aimed at enhancing trust and loyalty among users within the Pharma-CRM platform.
04
Design Deliverables
Delivered finalized designs, including a prototype, style guide, product logo, and a compact design system, ensuring consistency and clarity across all CRM components and interactions.
01
Comprehensive Analysis
Conducted in-depth analyses of competitors, user flows, and accessibility within the Pharma-CRM domain to gain insights into industry best practices and user expectations.
02
Requirement Gathering
Collaborated closely with stakeholders to gather requirements and insights, ensuring alignment with business goals and user needs in the pharmaceutical industry.
03
Design Conceptualization
Devised color combinations and proposed intuitive user flow concepts aimed at enhancing trust and loyalty among users within the Pharma-CRM platform.
04
Design Deliverables
Delivered finalized designs, including a prototype, style guide, product logo, and a compact design system, ensuring consistency and clarity across all CRM components and interactions.
01
Comprehensive Analysis
Conducted in-depth analyses of competitors, user flows, and accessibility within the Pharma-CRM domain to gain insights into industry best practices and user expectations.
02
Requirement Gathering
Collaborated closely with stakeholders to gather requirements and insights, ensuring alignment with business goals and user needs in the pharmaceutical industry.
03
Design Conceptualization
Devised color combinations and proposed intuitive user flow concepts aimed at enhancing trust and loyalty among users within the Pharma-CRM platform.
04
Design Deliverables
Delivered finalized designs, including a prototype, style guide, product logo, and a compact design system, ensuring consistency and clarity across all CRM components and interactions.
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Trust built through strategic redesign
With user-centered approach, the goal was to create a modern look, that is also highly intutive for the main user groups to manage contacts and relationships in a breeze.
Clear, intuitive and modern redesign
View Project
Domenique Design. All rights reserved © 2024. Designed by Domenique Bullert.
Domenique Design. All rights reserved © 2024. Designed by Domenique Bullert.
Domenique Design. All rights reserved © 2024. Designed by Domenique Bullert.
Domenique Design. All rights reserved © 2024. Designed by Domenique Bullert.